Table of Contents
Introduction:
Why is SEO Crucial for Business Success?
- SEO stands for Search Engine Optimization, It is the process of optimizing a website to rank extremely well. In any kind of Business, it plays an pivot role in marketing Strategies.
- Here, we are providing free notes where you can actually learn extremely faster and gain complete knowledge about it.
- This is an handwritten note that we have minimized for better understanding under 10 Pages.
- Our main goal of learning it is to rank our website at the top of the Google Search Console.
How Does it Work?
When the user searches about anything first the console gathers or crawls the all possible information related to that content in an efficient way. The platform then use hundreds of signals to determine the order in which the content will appear for each searcher. These signals are what SEO experts try to master.
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Categories:
It can be classified into two types.They are,
1.On-page
2.Off-page
What is On-page ?
The strategy that you implement on your website.
Examples include: Metadata,designmtext etc.,
What is Off-page ?
The steps which you take outside of your website.
Exmaples include: Social Posts and External Links etc.,
PROS and CONS
PROS:
1.Cost Effective
2.Increases the organic traffic
3.It improves the user experience
4.Improves Brand VIsibility
CONS:
1.It takes time to show the result
2.Involves high competition
3.Demands Expertise
Where to search Keywords
We have two ways like Paid and another is unpaid.
Paid Resources:
1SEMrush
2.Ahrefs
3.KWFinder
Free Resources :
1.Google Keyword Planner
2.Google Trends
3.KeywordTool.io
